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Recently, the team from Mr Porter travelled over from London to Sydney and spent some time with Hayden at our Mona Vale Headquarters and custom factory. In collaboration with IWC Schaffhausen, we created a video piece (directed by our friend Kai Neville) that captures a glimpse into the Haydenshapes brand and founder, Hayden Cox.

“I never started out thinking, I wanna create a surfboard company, I shaped my first board, then a few months later I shaped another one for my best mate. For the next one, I figured I’d need a logo. That’s when I came up with Haydenshapes. It came to me while I was at a party.”

Read the full interview with Hayden here at







Wearing IWC Schaffhausen Aquatimer and Big Pilot Ceramic Black/Black. Both available at Mr Porter.
Photos by Pierre Tousant